Client: airbnb | Agency: Anomaly w/ D&AD shIft
Creatives: Sergio Lopez, Temitayo Ince, Alex Charman
Time-spent: 1 day.
Brief set by airbnb.
Turn digital connection into meaningul in real life expereince.
airbnb exists to find the stay that is right for them, to create unique stays and experiences, and most importantly build genuine connections that matter.
73% of Gen Z report feeling lonely, yet 80% are creative.
airbnb wants to connect with this audience through real life experiences.
Develop a social campaign that capitalises on Gen Z’s online connectivity to deliver meaningful in real life experiences through Airbnb.
airbnb school.
Placing the small & big fish under one roof.